Communications professional in Japan ?

VOMIT VOMIT VOMIT. How are Japanese ever going to take public relations seriously when THIS is what they read about? Perhaps I should just start applying too much make-up and thinking with a pea-sized brain, and then I can publish my own book on PR too...

Livedoor's 'beautiful face' launches book of work tips

Ayako Otobe, a public-relations official for Internet company Livedoor who attracted attention as the "beautiful face" of the firm during a recent takeover bid, has published a book of essays on her work policies.

Two hundred people were invited to a bookstore in Tokyo's Roppongi Hills on Tuesday for the launch and signing of the book, whose title translates as "Livedoor public relations, Ayako Otobe -- 40 hints on positive work techniques."

Besides essays, the book includes color photographs of Otobe, including a shot of her in a bathrobe sold on Livedoor's Internet shopping site. The 16 pages of photographs appear at the front of the book.

"I like the natural shot that Horie took of me inside the company," Otobe said.

The essays explain Otobe's work policies since her encounter with Livedoor President Takafumi Horie, using simple language. She explains the care she takes with fashion and makeup as someone who has to publicly represent the firm.

Royalties for the book will reportedly go to Livedoor, not Otobe.

"If you believe in yourself as you proceed, your dreams will certainly be fulfilled. I want lots of people to read this and feel happy," she said.

Otobe gained attention as the face of Livedoor, which operates an Internet portal site, during its battle with Fuji Television Network for control of Nippon Broadcasting System Inc. Livedoor eventually reached a settlement with Fuji TV. (Mainichi)